A Simple Customer Satisfaction Survey Template
Why ask right after the interaction
The best time to ask people how you did is right after they deal with you. Memories are fresh, the feedback is specific, and you can act on it before small problems turn into complaints.
Many organizations skip this step because building a good survey feels like a project in itself. So we built one for you. Our new Customer Satisfaction Survey template is ready to send as is, takes respondents about two minutes, and comes in English and French.
What's in the template
Each question is there for a reason, and every one can be edited to fit your organization.
- Which service or department did you deal with? This lets you compare results across teams. Replace the sample options with your own.
- How did you interact with us? In person, by phone, by email or online. Many service issues are really channel issues.
- Overall, how satisfied are you with the service you received? The core CSAT question, on a standard five-point scale you can benchmark over time.
- What is the main reason for your rating? The open-ended follow-up. This is where most of the useful insight comes from.
- Rate us on access, responsiveness, communication, quality and courtesy. This shows which part of the experience drives the overall score.
- What one thing could we improve? A focused question that produces actionable suggestions instead of long lists.
- May we contact you about your feedback? Name and email are only asked if the respondent says yes, so responses stay confidential by default.
The template also includes a ready-to-use invitation email and thank-you message in both languages.
Tips for better results
- Send it within a day. Response rates and accuracy drop quickly after the interaction.
- Keep it short. Resist adding questions. Every extra question costs you respondents.
- Only require the satisfaction rating. Optional questions keep completion rates high.
- Close the loop. Follow up with people who asked to be contacted, and share what you changed. People who see their feedback acted on keep giving it.
- Track it over time. A single result says little. The trend by department and channel is what guides decisions.
Your data is hosted in Canada, and SimpleSurvey supports your PIPEDA and Law 25 obligations, so you can collect feedback with confidence.
Get started
Start your free trial with the Customer Satisfaction Survey template. The template will already be in your account, ready to customize and send.
Looking for something else? Browse our survey and form examples for registrations, evaluations, employee surveys and more.
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